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CSR News of 03/29/2024: Greenwashing, Sustainable Finance, and Climate Impacts

CSR News of 03/29/2024: Greenwashing, Sustainable Finance, and Climate Impacts

CSR news – Mar 29, 2024: greenwashing trends, sustainable finance updates, climate risk insights, and France’s social inclusion progress.

Pierre Poirmeur

Co-founder and CEO of Ditto

Updated on June 9, 2026

Originally published on March 29, 2024

1. New Greenwashing Terms

‍Youmatter defined the new forms of greenwashing: Greenhushing, Greenwishing, Greenwishing, Greenlighting, Greenbotching, and Greenblaming, illustrating the diversity of deceptive corporate strategies regarding their environmental responsibility.

Source: Youmatter — “The new words of Greenwashing”

2. Advocating for Authentic Sustainable Finance

‍Christophe Revelli, professor at Kedge Business School, highlights the need to radically transform sustainable finance education to better integrate sustainability into the heart of financial practices.

Source: Novethic — “Sustainability education in finance needs to be completely transformed”

3. Greenly raises 49 million euros

‍Greenly, a French company specialized in carbon accounting, announces a fundraising of 49 million euros to support its international expansion and innovation in artificial intelligence.

Source: RSE Magazine — “Decarbonization: Greenly raises funds to support corporate CSR”

4. Creation of the CSR Administrators Club

‍Cercle Giverny has launched a club for administrators committed to CSR, aiming to develop their network, their knowledge, and their visibility to promote good practices.

Source: L'AGEFI — “CSR administrators come together to develop good practices”

5. Decarbonization Tax Credit Proposal

‍Laurent Babikian from CDP proposes a tax bonus-penalty system to encourage companies to reduce their carbon footprint, aiming to align business models with climate goals.

Source: Le Monde — “Climate: we should “build business models at variable prices””

6. Sustainable Digital Advertising Initiative

‍18 French advertising agencies are committed to the Sustainable Digital Ad Trust program to promote responsible digital advertising in line with CSR principles.

Source: RSE Magazine — “Responsible advertising: 18 French agencies are committed”

7. Success of Integration Enterprises

‍Integration companies in France reached a record number in 2024, supporting 100,000 people, demonstrating their significant social and economic efficiency.

Source: RSE Magazine — “Integration companies supported 100,000 people in 2024"

8. Economic vs Ecological Sobriety

‍A barometer from ADEME and ObSoCo reveals that sobriety in France is often dictated by economic constraints rather than by a conscious ecological choice.

Source: Youmatter — “The French and sobriety: a question of euros more than ecology”

9. Increase in climate displacement in France

‍In 2022, France recorded the highest number of climate displaced persons in Europe, mainly due to fires and extreme weather hazards.

Source: Novethic — “Explosion of climate displaced persons in France: “The next migrants are us”

10. Cost of Climate Disasters for Insurers

‍In 2023, climate disasters cost French insurers 6.5 billion euros, marking a particularly difficult year in terms of natural claims.

Source: France Info — “Climate disasters in France cost 6.5 billion euros in 2023 to insurers, who point to a 'change in scale' in claims”

Table of contents

1. New Greenwashing Terms
2. Advocating for Authentic Sustainable Finance
3. Greenly raises 49 million euros
4. Creation of the CSR Administrators Club
5. Decarbonization Tax Credit Proposal
6. Sustainable Digital Advertising Initiative
7. Success of Integration Enterprises
8. Economic vs Ecological Sobriety
9. Increase in climate displacement in France
10. Cost of Climate Disasters for Insurers

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