Company
The French leader in the manufacture and packaging of skincare and perfumes
Founded in 1995 by Alain Bréau, Superga Invest is a French family group that has established itself as a key player in luxury and beauty services. In 2019, the cosmetics division, Superga Beauty, was created, consolidating the activities of manufacturing and packaging treatments and fragrances, as well as the production of promotional items and full service.
Superga Beauty is distinguished by a corporate culture based on excellence, agility, innovation and a deep commitment to people. Present in France with 7 sites in Hauts-de-France and Grand Est, Superga Beauty is an ETI with more than 500 employees and generates an annual turnover of over 100 million euros.
“Beavir is the unique tool that allows us to transform our CSR compliance into a competitive advantage”
Sophie Group CSR Manager
Challenge
A need to harmonize and promote its CSR approach
While corporate social responsibility (CSR) has always been a concern for Superga Beauty, its implementation was carried out without harmonization between the group's entities. Each cluster had its own processes and tools, but the lack of a structured global strategy hampered the effectiveness of the initiatives.
The company was facing several challenges: difficulties in centralizing and structuring its procedures, lack of formalization of policies, lack of consolidated monitoring of key indicators and inability to concretely prove the impact of the measures put in place. In a market where sustainability is becoming a decisive criterion, it was essential for Superga Beauty to adopt a more rigorous and effective approach to meet the expectations of its customers and partners.
Solution
A central compliance system for EcoVadis, CDP and CSRD
Faced with this need for structuring, Superga Beauty chose Beavir as CSR and compliance co-pilot. By relying on Beavir, the company was able not only to formalize its commitments but also to integrate them into a dynamic of growth and credibility on the market.
The first step consisted of an in-depth diagnosis of existing initiatives within the various entities. This work made it possible to identify good practices to be generalized and priority areas for improvement.
Thanks to Beavir's functionalities, Superga Beauty was able to structure an action plan aligned with three strategic criteria: importance (materiality), maturity of the company on each subject, and technical and operational feasibility. The group's CSR policies have thus been consolidated around two fundamental pillars: social and environmental.
What I particularly appreciated about this partnership was the platform itself, which is a real asset. It's intuitive, easy to use, and saves us valuable time by providing us with templates that already meet EcoVadis' expectations. The artificial intelligence system checked my documents and gave me great reassurance that I wasn't making
Sophie Group CSR Manager
Impact
A compliance time halved and increased trust with key account partners
The use of Beavir allowed Superga Beauty to obtain an overview of its CSR approach, to concretely demonstrate its impact and to structure its commitments in a sustainable way. In 2025, this transformation resulted in major recognition: an overall score of 83/100, propelling Superga Beauty into the top 1% of companies evaluated by EcoVadis, accompanied by a platinum medal.
Beyond certification, this recognition reinforces Superga Beauty's position as a leading player in the sustainable cosmetics industry. It allows it to meet the growing expectations of partner brands who are looking for committed suppliers who comply with best CSR practices.
The benefits go well beyond the indicators. The company has gained in efficiency thanks to better data structuring and optimized engagement management. Teams have a clearer vision of goals and can better collaborate to drive the CSR strategy. Internally, the work dynamic has improved, encouraging greater employee adherence to the group's sustainable initiatives.
Based on these results, Superga Beauty decided to extend its partnership with Beavir and to make it its central CSR management and compliance tool. The integration of the CSRD module will allow the company to further strengthen its commitment by structuring itself according to a methodology aligned with regulatory requirements and market expectations.
Far from being a simple compliance, this approach marks a strategic evolution for Superga Beauty, which aims to position itself as the reference industrial partner for cosmic brands in transition. “Invested in the energy and environmental transition, we want to be the reference industrial partner for cosmetic brands wishing to accelerate their own transition”, says Leslie Bréau-Méniger, President of Superga Beauty.
In this logic, Beavir continues to work closely with Superga Beauty, regularly soliciting the company for product feedback in order to constantly improve its solutions. This collaboration illustrates how a structured and adapted approach can transform CSR into a powerful strategic lever, at the service of the growth, differentiation and competitiveness of a company.
The solution has strengthened our positioning with our clients and partners, particularly those who place great importance on CSR criteria. This has allowed us to strengthen our credibility and demonstrate our commitment to sustainability. In terms of revenue, although the direct impact is not immediately quantifiable, I am convinced that this approach will have a long-term effect by strengthening our attractiveness and opening the way to new markets, particularly
